Graphic Design – Art Direction

Shape your ideas!

Visual identity for Giemme based on their heritage logo

Year: 2019

Client: Giemme srl Since 1988 Giemme produces and distributes custom merchandise and promotion products in Italy and Europe.

Task: Design the corporate identity of the Giemme brand keeping the heritage logo. Design a visual styleguide.

Design immagine coordinata Giemme Torino

Logo refining

Before working on the visual identity itself I refined the old logo making optical correction, reducing the number of colors to just blue and white.

Logo giemme correzioni ottiche
Set icone Giemme

Icon set

A series of icons for the website and corporate communication.

Style guide tipografia Giemme


Eurostile is the font family chosen for the visual identity. Being a font designed in Turin in the '60s by Aldo Novarese and produced by Nebiolo foundry, it's the perfect font for a Turin based company.

Esempio impaginazione doppia pagina Giemme
Dettaglio illustrazione trentennale Giemme


In the two years I worked with Giemme, I drew many illustrations to advertise the company.

Among them I drew an illustration to celebrate the 30th anniversary of the company that shows the staff living and working inside the company logo (you can see some details here and the complete illustration on top of the page).

Dettaglio grafica trentennale Giemme


Some examples of the photographic style for the company products and events.