{"id":4342,"date":"2025-06-03T13:13:03","date_gmt":"2025-06-03T13:13:03","guid":{"rendered":"https:\/\/www.dagostinofrancesco.com\/?post_type=portfolio&p=4342"},"modified":"2025-09-08T12:01:23","modified_gmt":"2025-09-08T10:01:23","slug":"brand-notte-dei-ricercatori-torino","status":"publish","type":"portfolio","link":"https:\/\/www.dagostinofrancesco.com\/en\/portfolio\/brand-notte-dei-ricercatori-torino\/","title":{"rendered":"Researchers\u2019 Night Brand Identity"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Locandina\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Researchers' Night - CLoSER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The Researchers\u2019 Night<\/a> is an annual evening event held in Turin and other European cities, where the scientific community engages with the public to showcase the importance of its work.<\/p>

The event is inspired by the European Union initiative, \u201cCLoSER\u201d (Cementing Links between Science&society toward Engagement and Responsibility).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Project goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Spreading the word about scientific research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The main objective of the event is to connect the world of research, universities, and researchers with the general public, showcasing what research can achieve, the goals that have been reached, and those that are yet to come. These values are conveyed through the brand identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Creative Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Concept and claim<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

To convey the values of Researchers\u2019 Night, I decided to combine two symbols:<\/p>

  • The microscope symbolises the spirit of research: the desire to change our perspective and examine things that would otherwise remain unknown.
    We invite society to do exactly what researchers do every day: observe research closely, including by interacting with researchers, which will be possible on 29 September.<\/li>
  • The moon lights the way at night and is also one of the greatest symbols of what research can help us to achieve. It represents the importance and goals of research.<\/li><\/ul>

    This reasoning led to the decision to create a collage combining the two symbols with the slogan \u201cla ricerca, vista da vicino\u201d (a word play that could be translated as: \u201cA close-up look at the research\u201d).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Poster for the event<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Mockup\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Locandina\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Concept, claim and poster design for the European Researchers' Night in Turin.<\/p>","protected":false},"featured_media":4344,"parent":0,"template":"","anno":[44],"anno_inizio":[],"cliente":[45],"servizio_portfolio":[53,57,52,10,11,101],"cliente2":[54],"stato":[],"strumenti":[15,56],"class_list":["post-4342","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","anno-44","cliente-sistema-scienze-piemonte","servizio_portfolio-art-direction","servizio_portfolio-brand-identity","servizio_portfolio-copywriting","servizio_portfolio-graphic-design","servizio_portfolio-illustrazione","servizio_portfolio-photo-editing","cliente2-ricerca","strumenti-adobe-illustrator","strumenti-adobe-photoshop"],"yoast_head":"\nBrand Identity Notte dei Ricercatori Torino Portfolio Francesco D'Agostino<\/title>\n<meta name=\"description\" content=\"Illustrazione per la locandina della notte dei ricercatori di Torino, da cui \u00e8 stata declinata l'immagine coordinata dell'evento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dagostinofrancesco.com\/en\/portfolio\/brand-notte-dei-ricercatori-torino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Identity Notte dei Ricercatori Torino Portfolio Francesco D'Agostino\" \/>\n<meta property=\"og:description\" content=\"Illustrazione per la locandina della notte dei ricercatori di Torino, da cui \u00e8 stata declinata l'immagine coordinata dell'evento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dagostinofrancesco.com\/en\/portfolio\/brand-notte-dei-ricercatori-torino\/\" \/>\n<meta property=\"og:site_name\" content=\"Francesco D'Agostino\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T10:01:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Copertina-Notte-dei-ricercatori.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1952\" \/>\n\t<meta property=\"og:image:height\" content=\"1234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/portfolio\\\/brand-notte-dei-ricercatori-torino\\\/\",\"url\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/portfolio\\\/brand-notte-dei-ricercatori-torino\\\/\",\"name\":\"Brand Identity Notte dei Ricercatori Torino Portfolio Francesco D'Agostino\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/portfolio\\\/brand-notte-dei-ricercatori-torino\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/portfolio\\\/brand-notte-dei-ricercatori-torino\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Copertina-Notte-dei-ricercatori.jpg\",\"datePublished\":\"2025-06-03T13:13:03+00:00\",\"dateModified\":\"2025-09-08T10:01:23+00:00\",\"description\":\"Illustrazione per la locandina della notte dei ricercatori di Torino, da cui \u00e8 stata declinata l'immagine coordinata dell'evento.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/portfolio\\\/brand-notte-dei-ricercatori-torino\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dagostinofrancesco.com\\\/portfolio\\\/brand-notte-dei-ricercatori-torino\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/portfolio\\\/brand-notte-dei-ricercatori-torino\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Copertina-Notte-dei-ricercatori.jpg\",\"contentUrl\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Copertina-Notte-dei-ricercatori.jpg\",\"width\":1952,\"height\":1234,\"caption\":\"Locandina Notte dei ricercatori 2017 Torino Piemonte e Valle d'Aosta\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/portfolio\\\/brand-notte-dei-ricercatori-torino\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand Identity Notte dei Ricercatori Torino\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/#website\",\"url\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/\",\"name\":\"Francesco D'Agostino - Graphic & UI Designer Torino\",\"description\":\"Digital Designer\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/#\\\/schema\\\/person\\\/315b4ef7dc41684e0a70ae719da315b1\"},\"alternateName\":\"Francesco D'Agostino\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/#\\\/schema\\\/person\\\/315b4ef7dc41684e0a70ae719da315b1\",\"name\":\"Francesco D'Agostino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Francesco-DAgostino-Digital-Design.svg\",\"url\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Francesco-DAgostino-Digital-Design.svg\",\"contentUrl\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Francesco-DAgostino-Digital-Design.svg\",\"width\":376,\"height\":376,\"caption\":\"Francesco D'Agostino\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.dagostinofrancesco.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Francesco-DAgostino-Digital-Design.svg\"},\"description\":\"Designer di Torino. Realizzo interfacce e grafiche per siti web. Amo la tecnologia, il design, la stampa 3D e la sintesi.\",\"sameAs\":[\"https:\\\/\\\/www.dagostinofrancesco.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Identity Notte dei Ricercatori Torino Portfolio Francesco D'Agostino","description":"Illustrazione per la locandina della notte dei ricercatori di Torino, da cui \u00e8 stata declinata l'immagine coordinata dell'evento.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dagostinofrancesco.com\/en\/portfolio\/brand-notte-dei-ricercatori-torino\/","og_locale":"en_US","og_type":"article","og_title":"Brand Identity Notte dei Ricercatori Torino Portfolio Francesco D'Agostino","og_description":"Illustrazione per la locandina della notte dei ricercatori di Torino, da cui \u00e8 stata declinata l'immagine coordinata dell'evento.","og_url":"https:\/\/www.dagostinofrancesco.com\/en\/portfolio\/brand-notte-dei-ricercatori-torino\/","og_site_name":"Francesco D'Agostino","article_modified_time":"2025-09-08T10:01:23+00:00","og_image":[{"width":1952,"height":1234,"url":"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Copertina-Notte-dei-ricercatori.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dagostinofrancesco.com\/portfolio\/brand-notte-dei-ricercatori-torino\/","url":"https:\/\/www.dagostinofrancesco.com\/portfolio\/brand-notte-dei-ricercatori-torino\/","name":"Brand Identity Notte dei Ricercatori Torino Portfolio Francesco D'Agostino","isPartOf":{"@id":"https:\/\/www.dagostinofrancesco.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dagostinofrancesco.com\/portfolio\/brand-notte-dei-ricercatori-torino\/#primaryimage"},"image":{"@id":"https:\/\/www.dagostinofrancesco.com\/portfolio\/brand-notte-dei-ricercatori-torino\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Copertina-Notte-dei-ricercatori.jpg","datePublished":"2025-06-03T13:13:03+00:00","dateModified":"2025-09-08T10:01:23+00:00","description":"Illustrazione per la locandina della notte dei ricercatori di Torino, da cui \u00e8 stata declinata l'immagine coordinata dell'evento.","breadcrumb":{"@id":"https:\/\/www.dagostinofrancesco.com\/portfolio\/brand-notte-dei-ricercatori-torino\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dagostinofrancesco.com\/portfolio\/brand-notte-dei-ricercatori-torino\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dagostinofrancesco.com\/portfolio\/brand-notte-dei-ricercatori-torino\/#primaryimage","url":"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Copertina-Notte-dei-ricercatori.jpg","contentUrl":"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Copertina-Notte-dei-ricercatori.jpg","width":1952,"height":1234,"caption":"Locandina Notte dei ricercatori 2017 Torino Piemonte e Valle d'Aosta"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dagostinofrancesco.com\/portfolio\/brand-notte-dei-ricercatori-torino\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dagostinofrancesco.com\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.dagostinofrancesco.com\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Brand Identity Notte dei Ricercatori Torino"}]},{"@type":"WebSite","@id":"https:\/\/www.dagostinofrancesco.com\/#website","url":"https:\/\/www.dagostinofrancesco.com\/","name":"Francesco D'Agostino - Graphic & UI Designer Torino","description":"Digital Designer","publisher":{"@id":"https:\/\/www.dagostinofrancesco.com\/#\/schema\/person\/315b4ef7dc41684e0a70ae719da315b1"},"alternateName":"Francesco D'Agostino","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dagostinofrancesco.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.dagostinofrancesco.com\/#\/schema\/person\/315b4ef7dc41684e0a70ae719da315b1","name":"Francesco D'Agostino","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/04\/Logo-Francesco-DAgostino-Digital-Design.svg","url":"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/04\/Logo-Francesco-DAgostino-Digital-Design.svg","contentUrl":"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/04\/Logo-Francesco-DAgostino-Digital-Design.svg","width":376,"height":376,"caption":"Francesco D'Agostino"},"logo":{"@id":"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/04\/Logo-Francesco-DAgostino-Digital-Design.svg"},"description":"Designer di Torino. Realizzo interfacce e grafiche per siti web. Amo la tecnologia, il design, la stampa 3D e la sintesi.","sameAs":["https:\/\/www.dagostinofrancesco.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/portfolio\/4342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":5,"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/portfolio\/4342\/revisions"}],"predecessor-version":[{"id":6230,"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/portfolio\/4342\/revisions\/6230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/media\/4344"}],"wp:attachment":[{"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/media?parent=4342"}],"wp:term":[{"taxonomy":"anno","embeddable":true,"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/anno?post=4342"},{"taxonomy":"anno_inizio","embeddable":true,"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/anno_inizio?post=4342"},{"taxonomy":"cliente","embeddable":true,"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/cliente?post=4342"},{"taxonomy":"servizio_portfolio","embeddable":true,"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/servizio_portfolio?post=4342"},{"taxonomy":"cliente2","embeddable":true,"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/cliente2?post=4342"},{"taxonomy":"stato","embeddable":true,"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/stato?post=4342"},{"taxonomy":"strumenti","embeddable":true,"href":"https:\/\/www.dagostinofrancesco.com\/en\/wp-json\/wp\/v2\/strumenti?post=4342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}