{"id":4385,"date":"2025-06-03T13:59:45","date_gmt":"2025-06-03T13:59:45","guid":{"rendered":"https:\/\/www.dagostinofrancesco.com\/?post_type=portfolio&p=4385"},"modified":"2025-09-08T12:02:46","modified_gmt":"2025-09-08T10:02:46","slug":"progetto-editoriale-e-impaginazione-libro","status":"publish","type":"portfolio","link":"https:\/\/www.dagostinofrancesco.com\/en\/portfolio\/progetto-editoriale-e-impaginazione-libro\/","title":{"rendered":"Scenario \u2013 Editorial design and book layout"},"content":{"rendered":"
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Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Thesis' Abstract<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Traditionally, the fields of interaction design and branding only intersected to exchange the information necessary for each discipline to fulfil its role. There were separate strategies and platforms, different designers and skills, and different agencies and companies involved.<\/p>

However, today, thanks to the experience gained from Web 2.0, smart devices, maker communities and open source projects, a broader vision of design is emerging. In this new vision, interaction design goes beyond usability to focus on conveying stories and values effectively; while advertising agencies must concentrate on providing consistent, meaningful user experiences.
This requires merging different skills in order to design a brand experience that communicates and differentiates the brand\u2019s values, while making the interaction between user and brand meaningful, effective and lasting.<\/p>

This requires merging different skills in order to design a brand experience that communicates and differentiates the brand\u2019s values, while making the interaction between user and brand meaningful, effective and lasting. Hundreds or thousands of billboards posted around the city will certainly be seen but not necessarily looked at. A properly designed experience will reach fewer people but have a much higher level of engagement and be remembered for much longer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Layout Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The research is presented in a book measuring 17 x 24 cm closed. It is printed on recycled paper and cardboard and bound in paperback.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The book<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Progetto editoriale e impaginazione della mia tesi di laurea sulle possibilit\u00e0 di utilizzo dell’Experience Design nella comunicazione di marca.<\/p>","protected":false},"featured_media":4452,"parent":0,"template":"","anno":[44],"anno_inizio":[],"cliente":[55],"servizio_portfolio":[52,10,11,12,101,9],"settori":[54,62],"stato":[],"strumenti":[15,16,56],"class_list":["post-4385","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","anno-44","cliente-politecnico-di-milano-scuola-di-design","servizio_portfolio-copywriting","servizio_portfolio-graphic-design","servizio_portfolio-illustrazione","servizio_portfolio-impaginazione","servizio_portfolio-photo-editing","servizio_portfolio-progetto-editoriale","settori-ricerca","settori-universita","strumenti-adobe-illustrator","strumenti-adobe-indesign","strumenti-adobe-photoshop"],"yoast_head":"\nScenario - Progetto editoriale e impaginazione libro - Portfolio Francesco D'Agostino<\/title>\n<meta name=\"description\" content=\"Dal mio portfolio, un esempio di impaginazione di un libro: la mia tesi di laurea sull'experience designa applicato alla comunicazione di marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dagostinofrancesco.com\/en\/portfolio\/progetto-editoriale-e-impaginazione-libro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scenario - 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