{"id":4967,"date":"2025-06-10T13:08:37","date_gmt":"2025-06-10T13:08:37","guid":{"rendered":"https:\/\/www.dagostinofrancesco.com\/?post_type=portfolio&p=4967"},"modified":"2025-09-06T12:42:08","modified_gmt":"2025-09-06T10:42:08","slug":"ux-research-sito-web-uffizi","status":"publish","type":"portfolio","link":"https:\/\/www.dagostinofrancesco.com\/en\/portfolio\/ux-research-sito-web-uffizi\/","title":{"rendered":"UX Research Uffizi Gallery website"},"content":{"rendered":"
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Project and goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Usability for Art's Sake<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The main objective of this project is to analyze the Uffizi Gallery website, identify how it is used by creating personas and user journeys, compare it with similar websites in Italy and abroad, and redesign it to improve the user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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UX Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Use Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBefore redesigning the user interface, it was necessary to analyse the current website to find out which types of users access it, how they use it and what they want to achieve.\t\t\t\t\t\t\t\t<\/div>\n\t\t
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User goals<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Personas<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Behavioral analysis<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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UX Research<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Benchmark websites analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Once the personas had been defined, a series of websites belonging to other museums and galleries were analysed to identify areas of improvement on the Uffizi Gallery website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Benchmark<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tAnalysis of websites with comparable annual visitor numbers and budgets to those of the Uffizi.\n

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Pameters:<\/h5>\nQuantitative:<\/strong>\n
- Localization (number of languages available)\n
- Loading speed\n
- Information availability\n
- Ease of purchasing tickets (task analysis score) \n
Qualitative:<\/strong>\n
- Emotion\n
- Graphic coherence\n
- Mobile responsiveness\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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User Journey and redesign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Based on the analysis carried out, we created a user journey map and developed a proposal for an effective and stylistically refined user interface using this data. The design incorporates stylistic elements of Renaissance art and typography.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Moodboard<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Before<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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After<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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UX Research<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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UI Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"UI\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Menu\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Usability research and redesign of the Uffizi Gallery website in order to improve user experience<\/p>","protected":false},"featured_media":4968,"parent":0,"template":"","anno":[73],"anno_inizio":[],"cliente":[55],"servizio_portfolio":[47,48,49,46],"settori":[62],"stato":[],"strumenti":[],"class_list":["post-4967","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","anno-73","cliente-politecnico-di-milano-scuola-di-design","servizio_portfolio-ui-design","servizio_portfolio-ux-design","servizio_portfolio-web-design","servizio_portfolio-interaction-design","settori-universita"],"yoast_head":"\nUX Research e redesign sito web Galleria degli Uffizi - Portfolio Francesco D'Agostino<\/title>\n<meta name=\"description\" content=\"Usability research e redesign del sito web della Galleria degli Uffizi per migliorarne l\u2019esperienza utente\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dagostinofrancesco.com\/en\/portfolio\/ux-research-sito-web-uffizi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Research e redesign sito web Galleria degli Uffizi - 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