{"id":5002,"date":"2025-06-10T14:14:33","date_gmt":"2025-06-10T14:14:33","guid":{"rendered":"https:\/\/www.dagostinofrancesco.com\/?post_type=portfolio&#038;p=5002"},"modified":"2025-09-18T17:03:58","modified_gmt":"2025-09-18T15:03:58","slug":"experience-design-message-on-a-bottle","status":"publish","type":"portfolio","link":"https:\/\/www.dagostinofrancesco.com\/en\/portfolio\/experience-design-message-on-a-bottle\/","title":{"rendered":"Message ON a Bottle \u2013 Experience Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5002\" class=\"elementor elementor-5002\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69db0f78 e-con-full e-flex e-con e-parent\" data-id=\"69db0f78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d013707 elementor-widget elementor-widget-image\" data-id=\"d013707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Copertina-message-on-a-bottle.jpg\" class=\"attachment-full size-full wp-image-5005\" alt=\"Message On a Bottle - immagine di copertina\" srcset=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Copertina-message-on-a-bottle.jpg 1920w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Copertina-message-on-a-bottle-300x200.jpg 300w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Copertina-message-on-a-bottle-1024x683.jpg 1024w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Copertina-message-on-a-bottle-768x512.jpg 768w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Copertina-message-on-a-bottle-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fce2168 e-grid e-con-boxed e-con e-parent\" data-id=\"7fce2168\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a70aadd elementor-widget elementor-widget-image\" data-id=\"a70aadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1021\" src=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/concept-message-on-a-bottle-1536x1021.webp\" class=\"attachment-1536x1536 size-1536x1536 wp-image-5006\" alt=\"\" srcset=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/concept-message-on-a-bottle-1536x1021.webp 1536w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/concept-message-on-a-bottle-300x199.webp 300w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/concept-message-on-a-bottle-1024x681.webp 1024w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/concept-message-on-a-bottle-768x510.webp 768w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/concept-message-on-a-bottle.webp 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41afabc9 e-con-full e-flex e-con e-child\" data-id=\"41afabc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad8817b elementor-widget elementor-widget-heading\" data-id=\"3ad8817b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Processo creativo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40eec46d elementor-widget elementor-widget-heading\" data-id=\"40eec46d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Concept: Message ON a bottle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f4d185 elementor-widget elementor-widget-text-editor\" data-id=\"76f4d185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La bottiglia di plastica \u00e8 un oggetto quotidiano, di largo consumo e breve utilizzo, nonostante il materiale sia molto pi\u00f9 duraturo. La dispersione nell\u2019ambiente ha portato a situazioni di emergenza e la questione, negli ultimi anni, \u00e8 sempre pi\u00f9 sentita dall\u2019opinione pubblica.<\/p><p>Partendo da una situazione problematica, si \u00e8 deciso di volgere a proprio favore le caratteristiche di durevolezza e riutilizzabilit\u00e0 della plastica attraverso l\u2019attuazione di un\u2019economia circolare in cui, attraverso la partecipazione attiva delle varie realt\u00e0 coinvolte, il rifiuto, correttamente smaltito, torna ad essere materia prima.<\/p><p>In questo senso la bottiglia diventa essa stessa portatrice del messaggio. Il \u201cmessage on a bottle\u201d che punta al coinvolgimento dell\u2019intera societ\u00e0 \u00e8 proprio il contributo che ognuno di noi pu\u00f2 dare. Un semplice gesto, come quello che facciamo per buttare una bottiglia, \u00e8 fondamentale per far s\u00ec che un effettivo cambiamento avvenga.<\/p><p>La bottiglia diventa cos\u00ec simbolo di qualcosa di nuovo, una possibilit\u00e0, in quanto potr\u00e0 avere nuova vita diventando qualcosa d\u2019altro, e successivamente qualcosa d\u2019altro ancora.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1537b649 e-flex e-con-boxed e-con e-parent\" data-id=\"1537b649\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7593bd50 elementor-widget elementor-widget-heading\" data-id=\"7593bd50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementazione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c43e1c6 elementor-widget elementor-widget-heading\" data-id=\"3c43e1c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exhibit Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a232f elementor-widget elementor-widget-video\" data-id=\"12a232f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/MGa-qGlErpw&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.dagostinofrancesco.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/MacchinaComunicativa.webp&quot;,&quot;id&quot;:5008,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/MacchinaComunicativa.webp);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Riproduci video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-play\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd22180 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dd22180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un luogo adatto a veicolare questo messaggio sono i grandi eventi e le fiere di settore.<\/p><p>Si \u00e8 pensato \u2013 all\u2019inizio di queste manifestazioni \u2013 di distribuire bottigliette d\u2019acqua e contestualmente invitare a visitare lo stand del brand Plustic.<\/p><p>Una volta giunto allo stand l\u2019utente pu\u00f2 osservare sulle pareti una serie di infografiche con i dati relativi all\u2019economia circolare in Italia, visualizzando gli obiettivi da raggiungere e i progressi fatti nell\u2019anno.<\/p><p>Di fianco ai dati generici per l\u2019Italia sono presenti quelli relativi alla fiera e alle bottigliette che all\u2019interno della fiera sono state correttamente smaltite.<\/p><p>A questi dati si aggiunge una macchina comunicativa che pu\u00f2 essere azionata solo tramite la riconsegna simbolica della bottiglietta di plastica da smaltire.<\/p><p>La macchina, una volta azionata, consentir\u00e0 al pubblico di stampare un messaggio sulla bottiglia, completando quindi idealmente il ciclo dell\u2019economia circolare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c912710 e-flex e-con-boxed e-con e-parent\" data-id=\"c912710\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-163dc7c elementor-widget elementor-widget-heading\" data-id=\"163dc7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Implementazione<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d226a1d elementor-widget elementor-widget-heading\" data-id=\"d226a1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Macchina comunicativa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b4e6d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d4b4e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La macchina comunicativa \u00e8 stata realizzata in materiali riciclati [in buona parte recuperati da vecchie stampanti a nastro] con alcuni componenti progettati appositamente e stampati in 3D.<br \/>Il software che la controlla \u00e8 stato invece scritto in C++ sfruttando le piattaforme Arduino e Processing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac5fb0 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"0ac5fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-5002 gallery-columns-2 gallery-size-1536x1536'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1536\" height=\"1024\" src=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Dettaglio-Macchina-Comunicativa-1536x1024.webp\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"Dettaglio macchina comunicativa parte superiore per ingresso bottiglia\" decoding=\"async\" srcset=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Dettaglio-Macchina-Comunicativa-1536x1024.webp 1536w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Dettaglio-Macchina-Comunicativa-300x200.webp 300w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Dettaglio-Macchina-Comunicativa-1024x683.webp 1024w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Dettaglio-Macchina-Comunicativa-768x512.webp 768w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Dettaglio-Macchina-Comunicativa.webp 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/motore-macchina-comunicativa-1536x1024.webp\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"Meccanismo di rotazione della macchina comunicativa\" decoding=\"async\" srcset=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/motore-macchina-comunicativa-1536x1024.webp 1536w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/motore-macchina-comunicativa-300x200.webp 300w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/motore-macchina-comunicativa-1024x683.webp 1024w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/motore-macchina-comunicativa-768x512.webp 768w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/motore-macchina-comunicativa.webp 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/componenti-macchina-comunicativa-1536x1024.webp\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"Controller, motori e componenti interni della macchina\" decoding=\"async\" srcset=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/componenti-macchina-comunicativa-1536x1024.webp 1536w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/componenti-macchina-comunicativa-300x200.webp 300w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/componenti-macchina-comunicativa-1024x683.webp 1024w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/componenti-macchina-comunicativa-768x512.webp 768w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/componenti-macchina-comunicativa.webp 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/stampante-messaggio-1536x1024.webp\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"Componenti per la stampa del messaggio\" decoding=\"async\" srcset=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/stampante-messaggio-1536x1024.webp 1536w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/stampante-messaggio-300x200.webp 300w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/stampante-messaggio-1024x683.webp 1024w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/stampante-messaggio-768x512.webp 768w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/stampante-messaggio.webp 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a89fae9 e-con-full e-flex e-con e-parent\" data-id=\"a89fae9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a6ee4 elementor-widget elementor-widget-image\" data-id=\"34a6ee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Macchina-Comunicativa-e-infografiche.webp\" class=\"attachment-full size-full wp-image-5020\" alt=\"\" srcset=\"https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Macchina-Comunicativa-e-infografiche.webp 1920w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Macchina-Comunicativa-e-infografiche-300x200.webp 300w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Macchina-Comunicativa-e-infografiche-1024x683.webp 1024w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Macchina-Comunicativa-e-infografiche-768x512.webp 768w, https:\/\/www.dagostinofrancesco.com\/wp-content\/uploads\/2025\/06\/Macchina-Comunicativa-e-infografiche-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>University project in exhibit design for a brand that manufactures plastic bottles.<\/p>","protected":false},"featured_media":5005,"parent":0,"template":"","anno":[44],"anno_inizio":[],"cliente":[55],"servizio_portfolio":[75,48],"settori":[54,62],"stato":[],"strumenti":[79,78,77],"class_list":["post-5002","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","anno-44","cliente-politecnico-di-milano-scuola-di-design","servizio_portfolio-exhibit-design","servizio_portfolio-ux-design","settori-ricerca","settori-universita","strumenti-arduino","strumenti-autodesk-fusion","strumenti-processing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exhibit Design &quot;Message on a Bottle&quot; - Portfolio Francesco D&#039;Agostino<\/title>\n<meta name=\"description\" content=\"Progetto di exhibit design per un brand che produce bottiglie di plastica. 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