{"id":6714,"date":"2025-09-10T18:28:17","date_gmt":"2025-09-10T16:28:17","guid":{"rendered":"https:\/\/www.dagostinofrancesco.com\/?post_type=portfolio&p=6714"},"modified":"2025-09-11T16:27:38","modified_gmt":"2025-09-11T14:27:38","slug":"immagine-coordinata-media-impresa-pmi","status":"publish","type":"portfolio","link":"https:\/\/www.dagostinofrancesco.com\/en\/portfolio\/immagine-coordinata-media-impresa-pmi\/","title":{"rendered":"Brand Identity for Giemme"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Raccolta\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Creating a Brand Identity and guide lines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Giemme is a Turin-based company that designs, develops and manufactures promotional merchandise and gadgets for various sectors, including sports and military heraldry.<\/p>

Given its extensive product catalogue and presence in various markets and target audiences (both B2C and B2B), Giemme needs a consistent visual identity to allow the public to easily identify the brand across its various communication channels.<\/p>

This case study showcases projects made from 2018 to the present day to achieve this goal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"La\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
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Brand Book<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The value is in the details<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Since Giemme\u2019s logo was already well recognised in its sector, it was retained with only minor changes to improve readability in small formats and on screen.<\/p>

The majority of the work focused on the other elements of the Brand Identity<\/em>, from researching the brand\u2019s history and defining its values to reorganising and creating new content and guidelines for visual communication. All of this work is contained in the Brand Book.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Sezione\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Costruzione\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Pagine\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Sezione\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Esempi\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Indicazioni\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Corporate identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Some examples of items designed for internal use, such as business cards, letterhead, and envelopes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Carta\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Poster for the company's 30th anniversary<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Illustration celebrating the company\u2019s 30 years in business, depicting its divisions and staff.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Dettaglio\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Brochures<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Brochures created for marketing campaigns targeting specific audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Brochure\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Brochure\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Brochure\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Copertina\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Pagina\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Doppia\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Screenshot\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The website design follows the visual identity guidelines and enriches them with a specific digital design system. It is showcased in a separate case study.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tGiemme.it case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Place your mouse or tap over the image to scroll through the landing page.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Brand identity for Giemme Srl: a brand book containing a collection of designs for visual identity guidelines and various communication design projects.<\/p>","protected":false},"featured_media":6724,"parent":0,"template":"","anno":[103],"anno_inizio":[],"cliente":[93],"servizio_portfolio":[53,57,10,11,12,101],"cliente2":[106,107,105],"stato":[],"strumenti":[87,15,16,56],"class_list":["post-6714","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","anno-103","cliente-giemme","servizio_portfolio-art-direction","servizio_portfolio-brand-identity","servizio_portfolio-graphic-design","servizio_portfolio-illustrazione","servizio_portfolio-impaginazione","servizio_portfolio-photo-editing","cliente2-b2b","cliente2-comunicazione","cliente2-merchandising","strumenti-adobe-after-effects","strumenti-adobe-illustrator","strumenti-adobe-indesign","strumenti-adobe-photoshop"],"yoast_head":"\nBrand Identity Giemme srl - Portfolio Francesco D'Agostino<\/title>\n<meta name=\"description\" content=\"Progetto dell'immagine coordinata a partire da logo esistente per media impresa con realizzazione di brand book con linee guida del marchio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dagostinofrancesco.com\/en\/portfolio\/immagine-coordinata-media-impresa-pmi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Identity Giemme srl - 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