Project and goals
Usability for Art's Sake
The main objective of this project is to analyze the Uffizi Gallery website, identify how it is used by creating personas and user journeys, compare it with similar websites in Italy and abroad, and redesign it to improve the user experience.
UX Research
Use Analysis
Before redesigning the user interface, it was necessary to analyse the current website to find out which types of users access it, how they use it and what they want to achieve.
User goals
Personas
Behavioral analysis
UX Research
Benchmark websites analysis
Once the personas had been defined, a series of websites belonging to other museums and galleries were analysed to identify areas of improvement on the Uffizi Gallery website.
Benchmark
Analysis of websites with comparable annual visitor numbers and budgets to those of the Uffizi.
- Localization (number of languages available)
- Loading speed
- Information availability
- Ease of purchasing tickets (task analysis score)
Qualitative:
- Emotion
- Graphic coherence
- Mobile responsiveness
Pameters:
Quantitative:- Localization (number of languages available)
- Loading speed
- Information availability
- Ease of purchasing tickets (task analysis score)
Qualitative:
- Emotion
- Graphic coherence
- Mobile responsiveness
Implementation
User Journey and redesign
Based on the analysis carried out, we created a user journey map and developed a proposal for an effective and stylistically refined user interface using this data. The design incorporates stylistic elements of Renaissance art and typography.
Moodboard
Before
After
UX Research
UI Design
