Project
Creating a Brand Identity and guide lines
Giemme is a Turin-based company that designs, develops and manufactures promotional merchandise and gadgets for various sectors, including sports and military heraldry.
Given its extensive product catalogue and presence in various markets and target audiences (both B2C and B2B), Giemme needs a consistent visual identity to allow the public to easily identify the brand across its various communication channels.
This case study showcases projects made from 2018 to the present day to achieve this goal.
Brand Book
The value is in the details
Since Giemme’s logo was already well recognised in its sector, it was retained with only minor changes to improve readability in small formats and on screen.
The majority of the work focused on the other elements of the Brand Identity, from researching the brand’s history and defining its values to reorganising and creating new content and guidelines for visual communication. All of this work is contained in the Brand Book.
Implementation
Corporate identity
Some examples of items designed for internal use, such as business cards, letterhead, and envelopes.
Implementation
Poster for the company's 30th anniversary
Illustration celebrating the company’s 30 years in business, depicting its divisions and staff.
Implementation
Brochures
Brochures created for marketing campaigns targeting specific audiences.
Implementation
Website
The website design follows the visual identity guidelines and enriches them with a specific digital design system. It is showcased in a separate case study.
